78% of smartphone users will use messaging by the end of 2018

There is no question that mobile messaging is on the rise. By the end of 2018, 78 percent of the world’s smartphone users will message every month, and the growth is only expected to continue. By 2021, it’s predicted that the global user base for mobile messaging apps will have risen an additional 24 percent. So it’s no wonder that businesses and their customers have embraced messaging as a new and efficient way of connecting and getting things done.

by adweek